hree children wearing Halloween costumes, ready for trick-or-treating.



Advantage Halloween 2023 Survey: 41% of shoppers say inflation will alter candy spending

peter frost

After a year marked by rising prices, four in 10 Halloween candy buyers say inflation will impact their plans to buy the sweet treats, according to “Halloween 2023: Shoppers Reveal Plans to Spend and Celebrate,” based on a September 5-7, 2023, Advantage Solutions survey of more than 1,000 U.S. adults who celebrate Halloween and are their household’s primary grocery shopper or share the responsibility.

Among that group, half expect to spend the same amount but buy less candy due to higher prices and about three in 10 anticipate spending less and buying less candy. One in six say they plan to pay more to account for higher prices.

Among the survey’s other findings:

“Nine in 10 grocery shoppers will buy Halloween candy and nearly three-fourths of them will walk into stores during the last two weeks of October looking for their favorite treats at a perceived value,” says Andy Keenan, executive vice president retail services at Advantage Solutions. “Keeping these products on the shelf and in displays couldn’t be more critical for both candy brands and retailers, especially during the run-up to Halloween when shoppers are most active.”

“Halloween 2023: Shoppers Reveal Plans to Spend and Celebrate” also includes a look at where shoppers will be buying their Halloween candy and other treats, costumes and decorations; plans for trick-or-treating and distributing treats; costume themes and more.