Ad Age names Advantage 7th-largest agency company in North America

peter frost

Advantage Solutions ranks as the 16th-largest agency company worldwide and No. 7 in North America, according to the Ad Age Agency Report 2024, underscoring the power of the company’s omnicommerce scale at the intersection of consumer brands and retailers.

The company, which recently completed a headquarters move to St. Louis, is the highest-ranked North American agency outside of New York City, as measured by revenue.

Bolstered by its industry-leading omnichannel experiential services, which includes digital and in-store product demonstrations and sampling, Advantage reported agency revenue of $1.5 billion in 2023, up from $1.34 billion in 2022, according to the report.

“This is an incredible testament to the creativity, capabilities and hard work of our teams, who are delivering value and generating demand every day for our CPG and retailer clients,” says Advantage CEO Dave Peacock.

In addition to its sampling and demonstration business, Advantage offers a suite of omnichannel services across the retail path to purchase, including branding; retail media and promotion; creative services; media and performance; marketing technology; events, shows and conferences; packaging design and more.  

“Our ability to unify sales and marketing to deliver shopper-centric brand building provides confidence that we can and will change the game across omnicommerce,” says Christi Geary, executive vice president of agency at Advantage and head of AUC. “With the unparalleled talent and capabilities of our team and the retail and sales anchor of the Advantage enterprise, we are committed to boldly redefining how we partner to deliver award-winning shopper experiences and growth for our clients.”

This is the 80th year of the Ad Age Agency Report, which evaluates the state of the agency market and includes listings and analysis.