Everyone knows that today’s consumer is harried, and attention spans are shorter than ever. Reaching shoppers is one thing; converting them into buyers is quite another.
Retail media networks have surged in popularity in recent years, as retailers and brands seek to catch shoppers’ attention before they even walk through the doors. But in-store execution remains a challenge for many brands and retailers.
Advantage Solutions is here to help, bridging the divide between digital and bricks-and-mortar by providing a full end-to-end RMN solution, ensuring products are on the shelf and can actually end up in shoppers’ baskets. Unlike competitors, Advantage combines the digital retail marketing capabilities — powered in partnership with retail tech firm Swiftly — with in-store media and labor solutions that complete the journey to checkout.
“From click to brick, nobody does it better,” says Aaron Gottlieb, head of new business development for retailer services at Advantage Solutions, which boasts more than 60,000 teammates and serves communities in 90% of U.S. zip codes. “Because of our scale, our technology, our ability to drive accountability to execution, we’re able to reach every customer.”
Ignore customers at shelf at your own peril — 82% of shopper decisions are made at shelf, according to recent Advantage sales data. Partnering with Advantage means meeting customers where they shop.
Advantage’s in-store execution solutions include:
- Point-of-sale printing and placement
- Display builds
- Competitive promo intelligence
- Audit & compliance reporting
Advantage designs, prints and ships the in-store collateral, which includes floor decals, cart signage, aisle and sign blades, hang tags, curbside activation and more. With the assistance of tens of thousands of boots-on-the-ground Advantage teammates, our teams achieve a 95% in-store execution rate.
For retailers, the call to action is clear: The time to engage is now. Particularly with more shoppers turning to mass and club stores, grocery retailers must pounce on the opportunities provided through RMNs.
“There’s an urgency for grocery retailers to engage customers and get their fair share of CPG dollars,” Gottlieb says. “We’re trying to help them close that gap.”
Connect with our retail media experts today to learn more and get connected to solutions that drive growth.
