Advantage Solutions appoints Brian McRoskey as its first Chief Growth Officer


Advantage Solutions Inc. today said it has appointed Brian McRoskey as its first Chief Growth Officer, a new position created to help guide the company on a path to long-term, profitable growth.

McRoskey, a senior partner at global management consulting firm Bain & Co., will start at Advantage on Jan. 1 and report directly to CEO Dave Peacock.

“We are thrilled to welcome Brian McRoskey to our team,” Peacock said. “Brian’s strategic insights and operational expertise will play a pivotal role in shaping our growth strategy, identifying new business opportunities, and driving organizational excellence.”

McRoskey, Peacock said, “brings a wealth of expertise to this new role that will be invaluable to our shared mission of generating demand for consumer brands and retailers and converting shoppers into buyers in every way they shop.”

He’ll join Advantage from Bain, where he spent his career collaborating with senior executives in the consumer package goods industry, solving strategic challenges, such as operating model optimization, brand and business unit strategy, M&A diligence and integration, organizational design, sales execution, assortment optimization, new product launch and innovation and supply chain reinvention.

McRoskey will serve as a member of Advantage’s executive leadership team, which is undertaking a business transformation aimed at strengthening the company’s culture, modernizing its operations and enhancing financial discipline.

“I’m excited to join a company that plays such a critical role in helping brands and retailers meet shopper needs, especially in this dynamic period for the industry,” McRoskey said. “I’ve spent my career working in the trenches with the largest CPG companies, helping them evolve and develop new capabilities amid an ever-changing landscape, and I look forward to applying that knowledge and experience in my new role at Advantage.”

McRoskey holds an MBA from Harvard Business School and a Bachelor of Science in Computer Science from the University of Notre Dame.