Advantage Solutions this week received the Gartner Marketing & Communications award for Excellence in Change Communications, which recognizes “world-class achievements” from marketing and communications functions worldwide.
Gartner honored Advantage for its work rebuilding its corporate culture, restructuring its communications team and refreshing its brand while creating a new mission, values and purpose simultaneously.
“We are so proud to be honored with this award from Gartner,” says Kelli Hammersmith, chief communications officer at Advantage, who was brought on by CEO Dave Peacock in 2023 to help transform the organization and create a growth acceleration plan.
“When I joined the organization, so much of my work was about transforming our organization from the inside out, and so our focus was very much on three things: driving strategic clarity, building trust through transparency and helping to unify our culture,” she says.
Hammersmith built up a team of experts, strategists and storytellers tasked with better articulating how and why Advantage deserves its place as market leaders “so folks could really, truly understand the collective power of who we are as One Advantage.”
The award from Gartner came just one day after Advantage launched a reimagined brand designed to reflect its transition into a unified retail solutions company. With a new visual identity and messaging framework to reflect its industry leadership, Advantage Solutions is now conveying the full suite of omnicommerce solutions it provides to brands and retailers to shape the way people shop, wherever they shop.
“Our comprehensive communication plans continue to transform the sentiment among our internal and external stakeholders, and the results have really spoken for themselves,” Hammersmith says. “It’s amazing to see all that we’ve accomplished, and so gratifying to be recognized for those efforts. Our story won’t be one we tell, but one we live and prove in how others experience us as a People-First organization – and our teammates will continue to shape that story together.”
Now in its 14th year, the Gartner Marketing and Communications Awards are an annual, prestigious program that recognizes marketing and communications excellence around the globe. More than 400 leading companies submitted for this year’s awards.
